I went to a Saturday night get together with old friends – some of whom I still consider friends, some of whom this event made me remember the reason I don’t consider them friends anymore, and some of whom I still can’t seem to remember sitting next to in Chemistry class almost ten years ago. In a typical high school reunion fashion, I ended up sitting at a table with both familiar and unfamiliar faces. Among the faces at the table were two recognizable and quasi-memorable high school acquaintances, Jack and Jill.

That’s when Jack tossed our painfully dull small-talk-sesh a curveball.

“So, are you going to be on the new Discovery kayak show?” he asked as I looked up from my distant stare at the door and dismissed the “How to Make a Polite Exit 101” lecture forming in my head.

Although I rarely speak about my job, my reputation as the ‘guy doing the kayak thing’ seemed to have leaked (thanks, Facebook and Instagram) even to this seemingly outdated social circle.

Not only did Jack know about the debut of Pacific Warriors – a new island lifestyle reality show heavily featuring offshore kayak fishing – but he also watched it. He watched it earlier in the week, decided to buy a kayak, and was now persuading Jill to start watching while I stared, jaw dropped, with the gears in my head turning – how is this show going to affect our industry?